About Us
About Cadera Brands
Meet Our Founders
Robert Haynes
Chief Executive Officer & Co-Founder
Robert Haynes is the Chief Executive Officer and Co-Founder of Cadera Brands, overseeing Sales, Strategy, Manufacturing, and Operations for Cadera Brands’ offerings. With 15 years in the food and beverage arena, he has leveraged his experience in beverage production, product development, import/export relations, product placement, buyer psychology, and distribution sales.
Before co-founding Cadera, Robert began his experience in beverage production in 2016 working Cellar Operations with Siduri Wines in Sonoma County, where he produced 500,000 bottles of Pinot Noir consisting of 20 different clone types. After moving back to New Orleans, Haynes launched the Haynes Consulting Group, where he helped bars and restaurants achieve sustainability through cost analysis, menu development, labor planning, and sales forecasting. He has had the pleasure of working with NOLA Wine Merchant, Baru, NOLA Art Bar, and Victory Bar. With his experience from these partnerships, Robert began being mentored by Brian Perkins, the only Black sommelier in Galatoire’s 100+ year history, which led to an intro with Bradley Alan Imports.
Implementing his experience, entrepreneurship, and love of beverage, he created Yoro, Cadera Brands’ flagship offering, in his office in New Orleans and brought it to scale production. By bringing his values of consistency, quality, and education to every decision, he has taken an aggressive, hands-on approach to building Yoro into Cadera Brands’ flagship.
Michael Olaiya
Chief Development Officer & Co-Founder
Michael Olaiya is the Co-Founder and Chief Development Officer of Cadera Brands, Inc., where he oversees clinical research, product development, and the design and implementation of the clinical and observational studies behind Yoro. An Atlanta-based pharmacist with more than ten years in the pharmaceutical industry, Michael has devoted his work to the advancement of sustainable, evidence-based wellness products as alternatives for patients affected by the side effects of prescription medication.
Before co-founding Cadera, Michael served as a Market Health & Wellness Director for Walmart, where he built the external partnerships and marketing strategy that produced the largest growth in administered immunizations in the company’s Southeastern division. He was previously a pre-doctoral fellow with the U.S. Food and Drug Administration, collaborating with the Center for Drug Evaluation and Research on cross-sector interventions for safe medication use, and a Center of Excellence research fellow at Xavier University, where his work examined the therapeutic application of nutraceuticals in diabetic patients with nephropathy.
At Cadera, Michael’s role adds the regulatory framework and the patient-centered rigor the company needs to turn wellness research into safe, effective, quality-assured products. More at michaelolaiya.com.
